CNH Industrial focuses its community efforts on young people, and in particular on their education. In addition to the awards and scholarships given to employees’ children (see also page 74), the Company works hard to promote young people’s education, in collaboration with private and public institutions and other stakeholders. Activities range from promoting long-running educational projects, to sponsoring organizations involved in young people’s education.
In Italy, New Holland Agriculture established a strategic partnership with the Università degli Studi di Scienze Gastronomiche in Pollenzo, the first in the world to offer a course on gastronomic sciences. New Holland Agriculture provides the University with the industry’s most up-to-date information on sustainable farming practices and on farming machinery for global food production. A complementary program offers educational student tours of food processing companies, for hands-on experience of the advantages of sustainable agriculture. In cooperation with New Holland, the students have the opportunity to explore modern production methods used in the food industry.
In the UK, CNH Industrial refurbished a local special needs school for children aged between four and 16, by creating an exploratorium: a new outdoor area built from sensory materials to develop touch, feeling and hearing, where children can learn in an enjoyable way. The theme of the area is agriculture and the countryside, and its features were created with materials from the manufacturing plant, such as tractor tires and cabs, with the centerpiece being a three-quarter scale wall mural of a New Holland tractor.
In the USA, CNH Industrial supports Future Farmers of America, an association active in farming education since 1928. Scholarships provided another effective way of investing in young people’s education, with $18 thousand donated to 13 universities across the country. Near its manufacturing plant in Fargo (USA), CNH Industrial donated funds to North Dakota State College of Science for a new manufacturing training initiative. Moreover, in coordination with United Way of Metropolitan Chicago, the Company donated more than 150 tablet computers to Chicago public schools in the Brighton Park neighborhood. Brighton Park is the second fastest growing community in the city of Chicago; between 1990 and 2005, it saw a 235% increase in the number of children living in poverty. These tablets are part of an effort to provide better quality education to local students, and give them the resources they need to succeed and to strengthen their abilities in science, technology, engineering, and mathematics.
In China, CNH Industrial sponsored the Master of Engineering Program, begun in July 2014 in collaboration with the Northeast Agricultural University, benefiting ten engineers studying agricultural mechanism engineering.
TechPro2, a joint project with schools run by the Salesian Society, has the main aim of training mechatronics specialists in construction equipment for the engines and industrial vehicles industry. The training course offered has a two-stage curriculum: theory, taught at the Salesian training institutes, and hands-on learning, provided at authorized CNH Industrial repair shops. This is a way of meeting the growing demand for skilled personnel. CNH Industrial provides expertise by training teachers, who in turn pass it on to the students in the classroom. In addition, it offers financial aid and tools useful to classroom training, such as complementary vehicles for practice exercises and essential parts such as engines, drives, and diagnostic tools. The offering of training courses varies from country to country and is tailored to local needs in order to provide young people with a qualification they can use in the job market, while at the same time meeting the demand of workshops and dealerships for specialized manual workers.
The project began in Italy in 2011, with the support of Iveco, at the center in Fossano. Currently, the training course offers both a two-year body repair program and a three-year motor vehicle repair program. In 2014, 114 students were trained, 1,683 training hours were provided, and forty students underwent a 320-hour internship at local repair shops. Of the graduates of the three-year program in June 2013, 67% continued their studies or found a job, while the rest are seeking employment.
In 2012, the TechPro2 project was also extended to Belèm (Brazil). The Salesian School holds professional courses to help twenty young people in the field of motor vehicle repair enter the job market. In 2014, eight hundred training hours were provided.
In 2013, the project was launched in Addis Abeba (Ethiopia), where a training course on engines and industrial vehicles was launched at the Bosco Children Center. The project also aims to intensify the dialogue between public and private entities by creating a partnership to generate greater employment opportunities for young people. The course lasts nine months and guarantees a certificate officially recognized by the Ethiopian government. In 2014, twenty young interns finished training and qualified as repair technicians, a highly specialized profession in the field of mechatronics. All of them found employment. A further 18 students have since started the training.
In 2014, CNH Industrial launched the TechPro2 program at the Changshan vocational secondary school in the province of Zhejiang (China). The project is part of a sponsorship agreement between CNH Industrial and Yizhong Education, and will involve 101 students and 13 teachers over a three-year period. The training sessions will be held on the new school campus, on the north shore of the port of Changshan. Iveco will give professional support to the school by providing hours of teacher training, tools, parts, and Iveco engines and vehicles. Upon receiving their diploma, students will be offered an internship at an Iveco dealership.
Given its positive results, TechPro2 is expected to be extended to other countries where the Company is present and to other CNH Industrial brands (see also page 34). In 2015, the TechPro2 website will be launched providing information on and results of the initiative, with an event to be organized involving the main contributors who made the program possible.
Agri Training Centers
In 2012, New Holland Agriculture opened the first Agri Training Centre in Bhubaneswar, India, in association with the Department of Agriculture of the Government of the state of Odisha. Under the Odisha Government program, the training center aims to provide young farmers and unemployed people with the specific skills necessary to find suitable employment in mechanized agricultural farming. The course covers tractor maintenance and the overhauling of the main tractor sub-assemblies, as well as repair and maintenance of other mechanized farming equipment. For the specialized training provided by New Holland, the Agri Training Centre is equipped with special tools, such as engines and transmissions. Spread over two thousand square meters made available by the Odisha Farm Machinery Research & Development Centre of the Department of Agriculture, the center trained 24 young unemployed farmers in 2014.
Moreover, in 2014, New Holland Agriculture signed a memorandum of understanding with the Government of Madhya Pradesh State to establish a new training center in the state and provide innovative products for the mechanization of sugarcane, cotton, and corn harvesting, and for biomass management. The initiative is an opportunity to raise awareness among farmers and facilitate usage of more eco-friendly and efficient agricultural practices to enhance productivity and create more employment opportunities for young people.
In 2014, the Programa Formare continued in Sete Lagoas (Brazil). The goal of the program is to reintegrate disadvantaged young people through training. In partnership with the Fundação lochpe, twenty young apprentices were selected to take part in the program. Volunteer employees from the Commercial Vehicles and Powertrain segments teach the course, aimed at developing skills related to communication, teamwork, problem solving, and manufacturing processes (see also page 99). The classes take place at the Iveco plant in Sete Lagoas. The training program lasts about one year and, upon completion, students receive a specialist technical degree in finishing and final assembly, as well as a diploma recognized by the Brazilian Ministry of Public Education. In 2014, twenty students graduated; they subsequently demonstrated significant improvements at school, at home, and in interpersonal relationships.
The Projeto Sementinha (Small Seed Project) took place, for the third consecutive year, at the FPT Industrial plant in Sete Lagoas (Brazil). The project aims to spread a culture of respect for the environment, beginning in childhood, while offsetting some of the emissions from the Sete Lagoas plant through reforestation initiatives. The students involved in the project, aged from six to ten, visit the plant and take part in an interactive lesson on environmental issues. After the theory part, they are given two small plants: one to be planted near the FPT Industrial plant, and one to take home. The ultimate aim is to promote awareness on environmental issues, recycling, and the protection of biodiversity and of non-renewable natural resources; the hope is they will share their newfound awareness with friends and family. In its three years, the project has involved over five hundred children, planting approximately 860 trees.
A MOBILE SCHOOL FOR FORMER SUGARCANE CUTTERS
Owing to growing environmental concerns and technological innovations, the Brazilian sugarcane industry is undergoing rapid mechanization. Manual labor is being replaced with mechanized processes for planting and harvesting sugarcane, resulting in a significant number of rural workers, who currently earn a living cutting cane, losing their jobs. At the same time, the mechanization itself has created thousands of jobs in the industry, such as harvester operators, truck drivers, mechanics, and welders.
Case IH supports Mobile SENAI-SP, the first professional course in a mobile unit for former sugarcane cutters and other farming community professionals. This mobile unit consists of a truck equipped with classrooms and three simulators of Case IH A8800 traditional cutters. The simulators replicate the commands of a sugarcane harvester, so that the student can perform harvesting, maneuvering, and trial operations, just like in real-life.
The course offers a professional qualification on correct equipment operation according to high technical standards of quality, safety, hygiene, health, and environmental protection.
The training took place in the city of Araçatuba in October 2014, with 82 people benefitting from the project.